Seth Godin on the Tim Ferris Podcast

  • February 03, 2019

Stitcher Radio going down has been the best thing that has happened to me the last couple of days. I've stumbled along a new feature inside of Spotify called "shows." And by cruising around a bit, I saw the Tim Ferris podcast. Tim Ferris is known for the 4-hour work week, 4-hour body, and the 4-hour Chef Now, usually, I’m not into 4-hour things. But people have been telling me it's deeper than a get [insert reward here] quick scheme. So I finally decided to give the podcast a try. Mainly because I saw he was interviewing one of the marketing greats, Seth Godin. If you haven't heard of him, you should check out his work. He's written some of the best books of personal development and marketing such as The Purple Cow, Linchpin, The Dip, and Tribes. If I had to some up the theme of his work it would be in this phrase. Be an artist; emotionally touch the people you serve.

In this interview Tim and Seth talk about many topics but what I found the most interesting are his thoughts on audiobooks. The inspiring part of his view is that he often listens to many of those books multiple times a year, some almost once a month. Now, this doesn't seem really inspiring at first glance. But the reason why this stuck out to me is that I had this complex about learning. I thought the very best in the world were like Jay-Z. They did things in one take. I feel like I understand things the first time around often, and when I don't or when I have to ask questions about things to clarify what I heard it's a huge ego hit. Well, it's more than that. 

I actually feel stupid, dumb, and many other self-deprecating things.
When I hear someone as "talented" as Seth Godin, I realize that obviously some of it is real talent that no one else can do. BUT most importantly he has experience with learning and doing.  Step by step, brick by brick he has built a body of knowledge that puts him on the map as one of the best marketers alive. One line in the interview that stuck out to me specifically is this quote “I'm convinced much of what exists is made and not born.” I couldn't spec out specifically where he said that. But here is a direct quote from this blog post that has similar sentiments "10x marketers are made, not born, and half the battle is creating a platform where one can work."  

So what do I do about this? Part of me kind of knew this, but another part is terrified of this reality. Why does this scare me? I'm scared that I invest so much time and effort and come up short. Not because I want to ration energy but because I'm afraid of disappointment. But I don't see a way around it. That's why I’m starting today right now, with writing. This blog post will likely have many errors and lose face in the eyes of the grammatically critical. But the only way to become good at anything is to produce. This post isn't about being the best writer; it's about building the habit of production. Facing criticism and correcting real mistakes and ignoring mean less feedback, but most importantly learning how to tell the two apart.
This is our challenge. Remember you’re building a brick wall by hand. You’re not expected to get it done day one. Make steady progress. Winners keep adding bricks losers quit adding bricks. 
Once you build the habit of stacking the bricks, the next question becomes are you making the right wall?